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Opinion: Customer Service Representatives & Their Importance to an Organization

What is a customer service rep's job?

Lolly Galvez by Lolly Galvez
May 31, 2022
Reading Time: 3 mins read
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Customers are an essential asset for every business because the higher the customer loyalty, the greater your organizational expansion.

It should be the target of each employee in an organization to satisfy the customers, whether their job is to sell the products or services, take in their feedback, or even manage the outgoing operations.

Alongside all the employees trying to bring an increase in customer retention, some employees are assigned the special duty of specifically taking care of the needs of their customers, increasing their satisfaction, providing them with the best after-sales services for their products, and finding solutions to their queries regarding their services.

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These employees are named as the customer service representatives and they have to ensure the positive feedback of their customers so that they forward the company’s reputation with word of mouth.

In this article, you will get to know the insights of the job as a customer service representative.

Customer service representative

Customer service representatives are front desk employees who are provided with the duty of receiving calls from customers, listening to their complaints and requests, providing feedback regarding the company’s performance, and lastly providing solutions for the problems.

They can contact customers via social media platforms, phone calls, or chats.

This job is an entry-level position for the future. But this is mostly the case with small firms. In larger organizations, you can advance in this field and grow to a senior position after getting years of experience at the junior level.

Role of a customer service representative

Customer service representatives have to guide the customers and respond to their issues regarding the company’s products or services. They have to be proactive in their approach because at times the problems have to be solved before the notice of customers. Xfinity customer service reps exemplify excellence. They understand the problems of their customers and try to resolve them through proactive measures rather than reactive ones.

call center

For example, checking on customers who have reported outages or a drop in their signals in the areas they live or preparing guides to help a customer when in need or always being available 24/7 in the time of need.

They are successful in doing this because of the updates they get from similar companies. They use the data of their competitors as well as their past data to predict the behaviors of their customers.

This is done by following the relative trends within the particular customer services data. Troubleshooting the problems of customers is a big concern for the customer reps and they are indulged in devising solutions on a real-time basis.

Duties of an associate customer service rep. Employees in this position are responsible for treating the problems of their customers before they even arrive at them. Customers are sometimes unaware of a malfunction going to happen in the future. By sorting it out, they can remove the root of the problem and save precious time for the company and its customers.

Duties of a lead customer service rep. The lead customer service representative is a senior-level position and they are responsible for managing and controlling the problems of customers that could not have been solved with the help of associate representatives and are getting hyped up due to the inconvenience to the customers.

Workplace of customer service reps. Customer services representatives mostly work in offices and specified call centers under the supervision of customer service managers. They can also be appointed with a particular application or target set of customers to deal with rather than the whole bunch of operations. They are scattered in different industries such as retail, finance, healthcare, insurance, software, etc.

Employees incorporated in the retail department are responsible for generating orders and satisfying the customers with their needs for the products.

Those in the finance and insurance sectors deal with the finances of a company and the impact of customers on their sales performance to devise better skills.

Similarly, the reps in the medical and software sectors have their respective duties such as taking into consideration the medicines customers have the highest demand for and implementing software that is of the most benefit to them.

Conclusion

So now, you know all about the customer reps, and how they are important to the organization and its well-being. The customer service reps work to enhance customer services and retain customers while also attracting new customers. The vital function of the reps are listening and problem-solving for the customer and only the skilled can handle this well.

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